What are Unique Promotional Items?
Not all swag is the same. Unique promotional products create emotional experiences that evoke emotions that linger, building your brand’s equity. Whether your goal is to recognize employees, appreciate clients, engage members, or delight recipients, custom swag, bespoke custom apparel, and one-of-a-kind branded merchandise generate demand for your brand.
Great promotional products typically fall into a few key categories: they're useful, fun, memorable, or ideally, a blend of all three. The most effective promotional items are those that people enjoy using, bringing a sense of joy while constantly reminding them of your brand.
Key Insights
High Retention Rates
82% of people keep useful promotional products.
Brand Recall
85% of consumers remember the advertiser after receiving a promotional product.
Positive Perception
83% of consumers feel more positively about a brand after receiving a promotional product.
Extended Exposure
Promotional products are kept for an average of 8 months.
Elevate Your Brand with Unique Promotional Products Ideas
Don't settle for traditional swag. Here are the most creative promotional items with your logo to help you stand out from the competition in 2025.
1. Chipolo One Spot Tracker
Design this small, sleek keychain tracker with your custom branding. The Chipolo One Spot Key Tracker is compatible with the Apple Find My network so that recipients can locate their keys via a map on their smartphone. It even plays a “bing” noise for easy discovery when the device is nearby. Finding lost keys has never been easier!
2. Spin Top Stylus Pen
The Spin Top Stylus Pen is a popular promotional item that’s ideal for work spaces, conventions, business events, and creative settings. The pen is built with a spin top that’s designed for silent fidget spinning, which helps recipients ease anxiety and attention difficulties. It also includes a stylus compatible with touchscreen devices. Engrave or print your custom branding onto this pen that doubles as a high-quality writing tool and a fun fidget gadget! Request a sample
3. Ocean Bottle 12 Oz. Brew Flask
Elevate the coffee-drinking experience while giving back to the environment with this customizable Ocean Bottle Coffee Flask. Its efficient vacuum-insulated design keeps beverages hot for up to 6 hours or cold for up to 18 hours. Plus, the leak-free, sweat-free surface keeps your hands dry while preventing spills. The best part is that every purchase contributes to collecting 25 pounds of plastic from our oceans (that’s equivalent to 100 plastic bottles!). Coffee enthusiasts and eco-friendly recipients will love this promotional offering.
4. Rocketbook Notebook Set
A novel and eco-friendly promo product, this reusable hard-cover notebook contains 36 pages and comes in a premium gift box. With its synthetic, white-lined college-ruled paper, you can quickly write down all of your important thoughts and details with ease. The specialized pages magically wipe clean with just a damp cloth. That's not all - the app allows you to quickly send your ideas, lists, and big ideas to a range of cloud services for safekeeping. Pretty cool, huh?
5. Luna Ultra-Portable Wireless Speaker
Design your own Bluetooth® speaker for an ultra-usable and memorable promo item! The Luna Wireless Speaker comes with Bluetooth® 5.0 technology, boasting a 30-foot connectivity range so your brand is displayed at the heart of the party. At only 4 inches long, it’s ideal for on-the-go enjoyment, delivering impressive sound quality and a battery life of up to 6 hours. This Luna speaker is a blast, supporting recipients’ playlists, podcasts, and hands-free phone call experiences!
6. Out Of The Woods Lunch Bag
A nostalgic nod with some fun design twists, the Hedgehog Lunch Cooler is stylish swag for daily commutes, lunchtime gatherings, or picnic outings. This versatile lunch bag offers an updated twist to the classic brown paper bag. Made with Supernatural Paper™ that is sustainable, washable, and vegan, this FSC-certified product is sure to be an instant hit with your eco-friendly recipients.
7. BlendJet 2
Bring your favorite smoothie routine on the go with this compact, convenient portable blender. The powerful BlendJet 2 blends shakes, smoothies, margaritas, and even baby food wherever you are so that you never have to skip your daily health treat. Print your own design on the custom-colored device and enjoy the freedom of blending your favorite beverages anywhere–in style.
8. Pop Up Beach Tent
This unique promotional gift is sure to enhance your recipient's outdoor adventures. Ideal for beach days, camping trips, and music festivals, this lightweight and portable tent offers maximum comfort and protection under the sun. Plus, with its generous imprint size, your logo will shine brightly wherever they roam.
9. BruMate Insulated Wine Canteen
Custom-branded drinkware is the second most popular promotional item. But here’s something we bet you don’t have - an insulated stainless steel canteen that fits a whole bottle of wine! Take your favorite vintage wherever you go. Whether headed to the beach, pool, campsite, or any other glass-free zone, this 25-ounce canteen is the perfect way to enjoy wine on the go.
10. Packable Hammock
Outdoor enthusiasts will love this high-value promo item that they can bring on their next camping or backpacking trip. The High Sierra Packable Hammock is made from durable parachute-grade 210T nylon material and fits two people, up to a 500-pound weight capacity. It comes with adjustable straps and steel carabiners to easily hang between trees or posts without tying knots. Customize the complementary carrying case with your branding for a personalized touch.
11. Wireless Charging Phone Mount
This wireless charging phone mount gives recipients an easy way to charge their phones on the go. This promo item includes a 15W wireless charging pad and a sturdy mountable clip. And as a bonus, it works with most plastic phone cases on. Practical, unique, and convenient? Now that’s a trifecta.
12. mophie® Snap + Multi-device Travel Charger
This foldable travel charger case has built-in magnets for effortless wireless charging on the go. It’s sleek and small enough to fit in any pocket and packs enough power to charge up to four devices simultaneously. Brand name tech items from the world's most sought-after companies like mophie® carry a certain level of prestige and reliability that recipients appreciate.
13. Custom Branded Sugar Cookie Set
Sweeten the season for your recipients with these branded (and sprinkled!) sugar cookies that people won’t be able to resist. The Sugar Cookie Set contains 12 oversized, decadent sugar cookies coated in white chocolate, plus your brand’s full-color logo in edible ink. You can even customize the delivery box by uploading your own design.
14. Custom Printed Charger Stand
Who doesn’t need an extra phone charger—especially when it’s a standing one? This custom-printed Qi Square Charger Stand is perfect for charging Qi-enabled smartphones on the go. Its sleek and collapsible design doubles as a useful phone stand so you can enjoy the best viewing angle while recharging your device. Print your brand’s logo so it’s always in sight as a reminder to recipients, keeping your brand top of mind!
15. Urban Peak® Dry Bag
Looking for promotional items that offer practical value? This 100% waterproof dry bag is made from durable 190T Polyester with PVC backing. It is designed to keep your belongings safe and dry in any weather, whether you're caught in the rain or headed to the beach. It’s the perfect blend of function and custom swag for any outdoor adventure!
16. Rite in the Rain Side Spiral Notebook
The hard Polydura cover and impact-resistant Wire-O binding to defend against scratches and stains, allowing you to jot down your brightest ideas even in the worst weather! This notebook has your back—and what's more, it has the environment's back, too. Through a partnership with 1% For The Planet, 1% of sales will be donated directly to environmental non-profits.
17. Unique Coaster Set
The Coaster Set is a stylish blend of natural acacia wood and metal, making it the perfect addition to any home or office. These trendy branded coasters not only protect surfaces but also add a touch of sophistication to your space. Whether for yourself or as custom swag, this set is a practical yet chic way to showcase your brand.
18. BioLite CampStove 2+
This award-winning portable stove turns sticks and twigs into electricity with its patented combustion technology, creating smokeless flames perfect for cooking and charging mobile devices, lights, and more.
19. Three-Piece Pickleball Set
If you're looking for a fun, fast-paced way to exercise, look no further than pickleball! If you haven't heard of pickleball, imagine a cross between tennis and ping pong. It's accessible, popular amongst all age groups, and the USA's fastest-growing sport.
This three-piece set is the perfect way to get started. It includes two pickleball paddles with comfortable grips and one pickleball, all tucked away in a mesh pouch with a drawstring closure.
20. Work Light With Hook
The Extra Bright White COB Light is a versatile portable work light that can be used anywhere. Featuring multiple light settings and brightness levels, it’s useful for any situation including reading, camping, traveling, or emergencies. A convenient hook and magnet make it easy to hang or attach to surfaces. It also comes with a replaceable battery, ensuring you're always ready when you need it. This promo item is great for workspaces or as custom swag.
21. Extendable 34" Roasting Sticks with Carrying Case
Don’t sacrifice your fingertips to get the perfect marshmallow. Avoid those pesky burns with stainless steel extendable roasting sticks that keep you at a safe distance (up to 34 inches). And when you're done, collapse them into the convenient carrying case. Perfect for roasting hot dogs, marshmallows, or anything else you can dream up around an outdoor fire pit.
22. BBQ Apron & Set
Customize this BBQ apron that comes with everything you need for a successful grill party. This set includes a high-quality apron with adjustable straps and a custom embroidered logo. The apron contains not only storage slots for grill stools but also a spatula, fork, tongs, oven mitt, and salt & pepper shaker. This BBQ kit is a must-have for any chefs in the building or backyard grill enthusiasts!
23. W&P Hydropod
Experience a new world of micro-farming with this all-in-one set that includes basil seeds, coconut husk pith, plant food powder, and all the instructions recipients need to create their soil-free indoor garden. For use on windowsills and desktops, it's the perfect way to bring a little nature to the office without any hassle. With its stylish frosted glass design and easy-to-use features, recipients can get creative with their gardening journey.
24. Two-Tone Inversion Umbrella
Umbrellas are a fun and surprisingly useful promotional item, especially when you can offer cute designs with custom brand colors. This manual-open umbrella can be inverted to keep dry when closing. Choose your colors for both the inside and outside of the umbrella to add a pop of style. Complete the look with your brand logo.
