"As soon as we decided to send out swag boxes to our attendees, I immediately reached out to GoDelta for help. We are a small team of 10, and our conference was double the size of what we were expecting in person, so I literally could not have done this without their help. When the boxes finally shipped, the results were even better than I could have imagined. Attendees LOVED the boxes and had so much fun unboxing them. Weeks later, they are still talking about them!"
Here’s how we helped CSTA express gratitude toward its members and drum up anticipation for its upcoming virtual conference.
We met with CSTA to understand their personas, goals, and aspirations for the event, resulting in a comprehensive presentation with recommendations tailored to their needs. This presentation included various elements, such as:
Once the products were chosen, we curated and designed each individual item, incorporating CSTA’s key brand elements and strategic messaging.
"GoDelta came back with dozens of ideas to help our teachers feel appreciated and get them excited about our conference. They helped us find creative items within our budget that would impact attendees."
- Michelle Lippoli, Event Manager at CSTA
View Our Creative Work for CSTA
Our in-house graphic designers came up with specific recommendations and provided two unique swag box design options for CSTA to choose from in less than 24 hours. The box design, collateral, and the branded items inside all aligned with CSTA’s brand guidelines, ensuring a cohesive and consistent representation of the brand throughout.
To make remote attendees feel more connected and engaged, we devised an ambitious plan — deliver personalized swag boxes to every attendee’s home prior to the event. Coordinating the delivery of 2,000 swag boxes seemed like an impossible task, but our relationships with various fulfillment partners enabled us to get the job done on time.
"Delivering them the Friday before the conference began was perfect as it increased enthusiasm and build-up for the conference. They were a true partner throughout the process, collaborating with me on design, product selection, shipping, fulfillment, and even tracking every single box we shipped to ensure they had all been delivered."
- Michelle Lippoli, Event Manager at CSTA
To support the swag box initiative, we determined that an unboxing campaign would be an effective way for CSTA to increase member engagement and excitement for the upcoming event. Because what’s more fun than opening a gift when you’re stuck at home?
We launched the campaign on Twitter and instructed CSTA to encourage its members to share pictures and videos of themselves opening and using the swag kit items using the event hashtag #CSTA2020.
It’s safe to say that the results speak for themselves. A week before the event, over 2,000 swag boxes arrived safely at teachers’ doorsteps, and CSTA saw a 35K increase in Twitter impressions in one day alone as a result of the unboxing campaign.
CSTA received an overwhelming amount of positive feedback about the virtual event. From the custom swag boxes to the coordinated unboxing campaign, attendees felt connected during a time when everyone felt distant.
"This partnership made a huge impact on our teachers and exceeded an overall organizational goal -- helping teachers feel celebrated and appreciated. I am already brainstorming what we can do next year with GoDelta!"
- Michelle Lippoli, Event Manager at CSTA
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